- What are Ovosur’s strategic objectives for the US market in the coming years?
Since starting our business in 2020, we have established ourselves as a solid, customer-oriented business. Our strategy has been to meet an unmet need in the US for a customer centric egg products supplier who will innovate and customize to solve the specific needs of product developers. Our goal for the next phase of our journey is to expand on this winning strategy, by listening intently to our customers and bringing even more innovative egg products solutions that will meet the specific needs of even more customers. - How does Ovosur plan to expand its presence in the US?
Now that we have a great track record, we will use trade shows, participation in trade organizations, in-person relationships, and demonstrations to showcase our unique strengths. Social media outreach will also be an import part of our plan ‘to get the word out’. - What is the projection for the egg product industry in the US over the next 5 years?
Egg, especially egg proteins, are being recognized as clean, simple, unprocessed and ‘good for you’ ingredients. This suits our strategy particularly well as product markets continue to demand these types of products. - What are the most important industries that Ovosur wants to enter in the US?
At Ovosur USA, we have identified several applications where our products and innovation expertise will provide real value: meat analogs and surimi, pasta, sports and health nutrition, gluten-free baked goods, freeze/thaw stability, high protein applications, breading batters, and confections. - What are the key factors that US industries consider when choosing an egg product?
In today’s product development environment, suppliers who are nimble and can respond quickly to meet product developer’s needs, both in terms of product characteristics and paperwork, will continue to stand out and succeed.